Legal & General

Since the first days of Legal & General we have maintained a deeply embedded desire to provide an honest and diligent service and to do the right thing.

Practice makes perfect, and for over 175 years we made sure that we are always here for our customers, providing our best possible products, a clear, fair service and a safe pair of hands for your money.

STRIVE TO BE OUTSTANDING

Our ambition is to be outstanding in the financial industry. We’re recognised by three of the world's leading independent rating agencies for our financial strength, and our investment business is one of the biggest in the UK, £440 billion worldwide (as at 30 June 2013).

EVERY DAY MATTERS

Our core idea, Every Day Matters, is more important than our individual products. It proudly represents all that we do, what we believe in, care about and stand for. It also leads our social purpose.

REAL LIFE CONNECTION

Every Day Matters gives us a real and human aspect; it helps us design products people actually want; it creates connections between like-minded companies, individuals and institutions; and it motivates employees with a purpose they believe in.

WE FOCUS ON CUSTOMERS

It’s also the basis of how we’ve transformed the way we operate; shaping consumer engagement and smart public policy in a complex global environment.

To our customers it’s a visible assurance of the quality, value and the commitment they can expect from us. To our business it’s the most important and sustainable asset of our organisation.

Our story is not a history lesson, it’s about our commitment to success by doing the right thing, it’s showing that we care about the same stuff you do.

WHAT WE DO